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User flow is analysed and assessed by means of pseudonymised data of website users. This gives us the opportunity to optimise advertising and website content. With your consent, these cookies are also processed and used by third-party providers in the USA.
At present, there is no adequate level of data protection in the USA, and it cannot be excluded that state security authorities may issue corresponding orders to the third-party providers (Google and Meta Platforms, Inc.) to gain access to the aforementioned data for control and monitoring purposes. There are no effective remedies or legal protection against this. Moreover, the US does not provide adequate guarantees for the protection of personal data. However, since we only forward your IP address (in shortened form, so that no clear identification is possible) and technical information such as browser, Internet provider, terminal device and screen resolution to Google, we consider the risk to be moderate and the probability of actual access to your data rather low.
These cookies are needed for a smooth operation of our website.
With the help of these cookies we strive to improve our offer for our users. By means of anonymized data of website users we can optimize the user flow. This enables us to improve ads and website content.